Critical Mass Group is a national food and beverage sales management company. We provide broker, merchandising, and business intelligence services for the most innovative and exciting brands in the food and beverage space. 


Our extensive expertise, strategic relationships and relentless execution in sales and distribution provides our unique brands the foundation and pathway for sustainable growth. Our team of experts builds outstanding brands.

SERVICES

1

BROKERSERVICES

SALES DEVELOPMENT AND ACCELERATION

CMG doesn't just manage brands; we help develop them and accelerate their success through an extensive service offering. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

DISTRIBUTORRELATIONS

CHAINSALES

PROMOTIONALPLANING

RETAILMARKETING

CHANNELSTRATEGY

SALESFORECASTING

CATEGORYREVIEWS

SALESADMIN

TRADE SPENDMANAGEMENT

BROKER COVERAGE MAP

CMG HQ - West

CMG HQ - East

CMG HQ - Central

2

MERCHANDISING SERVICES

FIELD EXECUTION

CMG doesn't just audit stores; we provide full service in-store retail merchandising activities. CMG is committed to executing a retail execution plan that delivers both immediate retail pull, product trial, and long-term brand awareness

COMMUNITY BUILDING

IN STORE EXECUTION

BEST IN CLASSMERCHANDISING

BRAND AWARENESS

LOGISTICAL COVERAGE

INCREASED RETAIL PULL

SHOPPER EDUCATION

MERCHANDISING AUDITS

ACTIONABLE REPORTING

3

BUSINESSINTELLIGENCESERVICES

DATA INSIGHTS & ANALYTICS

The business intelligence update serves as an opportunity for CMG and the brand to dive into the lates syndicated data and assess action plans towards goals based on the analytics of key metrics and trends

SPINSDASHBOARD

CATEGORYMANAGEMENT

ACTIONABLEREPORTING

CHANNELEVALUATION

SALESFORECASTING

ACTIONABLEINSIGHTS

PROMOTIONEVALUATION

$ROSREVIEW

PROMOTIONALPLANNING

INVENTORYCONTROL

MANAGEMENT TEAM

DAN MORAD

Founder & CEO

RANDY EVANS

President

RACHEL ROBB

EVP of Growth

& Strategy

LEAH TALBOT

Director of People

& Partnerships

SHAWN CUMMINGS

Director of Operations

JENNIFER MONACO LOFGREN

VP of Sales | East

JAMIE BRENT

VP of Sales | Central

ERIC SMITH

VP of Sales | West

LIZ SEPINSKI

Sr. Director of Sales

TRINA MCCOOL

Sr. Director of Sales

MICHELE LITTLE

BROOKE WRIGHT

TARA CHERIGO

AMY SACCO

PHIL KONAN

Director of Field Sales

Sr. Director of Sales

Director of Sales

Director of Sales

Director of Sales

WANT TO JOIN OUR TEAM?

FEATURED BRAND PARTNERS

We partner with the industry's most disruptive entrepreneurs to help accelerate the growth of their innovative brands.

We're here to answer any questions you have.

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