Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.
The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.
Those who have found success in the food and beverage industry understand that these critical disciplines (sales, marketing and supply chain) are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained…Critical Mass.
Critical Mass Group is a team of proven food and beverage industry experts, each with a specific area of expertise that complements the others. We offer a holistic approach to maximizing a brands chance of success in this highly competitive industry by optimizing sales and marketing. The experience we have collaborating and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for your brand and the best possible execution of the elements of each discipline.
CMG delivers execution services to setup distribution to conduct retail sales. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.
FIELD SALES EXECUTION
BEST IN CLASS
Glow Demo delivers execution services to conduct retail product demonstrations and execute field marketing initiatives. Glow Demo is committed to developing and executing a retail product demonstration and field marketing plan that delivers both immediate retail pull, product trial, and long term brand awareness.
FIELD MARKETING MANAGEMENT
IN STORE DEMOS
INCREASED RETAIL PULL
CMG builds and implements strategies that bring new products to market, scales brands to new markets and optimizes existing supply chains. CMG is committed to developing a supply change strategy, executing tactical supply chain activities and resolving unexpected supply chain challenges.
SUPPLY CHAIN MANAGEMENT
SALES & OPERATIONS
Managing Director Sales and Distribution
Managing Director Supply Chain
Managing Director Field Marketing
Supply Chain Manager