Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.


The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.

SERVICES

1

BROKERSERVICES

SALES DEVELOPMENT AND ACCELERATION

CMG doesn't just manage brands; we help develop them and accelerate their success through an extensive service offering. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

DISTRIBUTORRELATIONS

CHAINSALES

PROMOTIONALPLANING

RETAILMARKETING

CHANNELSTRATEGY

SALESFORECASTING

CATEGORYREVIEWS

SALESADMIN

TRADE SPENDMANAGEMENT

BROKER COVERAGE MAP

CMG HQ - West

CMG HQ - East

CMG HQ - Central

NATIONAL ACCOUNTS

NATIONAL ACCOUNTS

WEST REGION

CENTRAL REGION

EAST REGION

PACIFIC NORTHWEST

MIDWEST

NORTHEAST

NORTHERN CALIFORNIA

SOUTHEAST

SOUTHERN PACIFIC

NATURAL

GROCERY

SOUTHWEST

2

MERCHANDISING SERVICES

FIELD EXECUTION

CMG doesn't just audit stores; we provide full service in-store retail merchandising activities. CMG is committed to executing a retail execution plan that delivers both immediate retail pull, product trial, and long-term brand awareness

COMMUNITY BUILDING

IN STORE EXECUTION

BEST IN CLASSMERCHANDISING

BRAND AWARENESS

LOGISTICAL COVERAGE

INCREASED RETAIL PULL

SHOPPER EDUCATION

MERCHANDISING AUDITS

ACTIONABLE REPORTING

3

BUSINESSINTELLIGENCESERVICES

DATA INSIGHTS & ANALYTICS

The business intelligence update serves as an opportunity for CMG and the brand to dive into the lates syndicated data and assess action plans towards goals based on the analytics of key metrics and trends

SPINSDASHBOARD

CATEGORYMANAGEMENT

ACTIONABLEREPORTING

CHANNELEVALUATION

SALESFORECASTING

ACTIONABLEINSIGHTS

PROMOTIONEVALUATION

$ROSREVIEW

PROMOTIONALPLANNING

BRAND PARTNERS

We partner with the industry's most disruptive entrepreneurs to help accelerate the growth of their innovative brands.

BEVERAGE

FOOD

We're here to answer any questions you have.

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