Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.
The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.
Those who have found success in the food and beverage industry understand that sales and marketing are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained…Critical Mass.
Critical Mass Group is a team of proven food and beverage experts, each with a specific area of expertise that complements the others. We offer a holistic approach to maximizing a brand's chance of success in this highly competitive industry.
CMG delivers execution services to setup distribution to conduct retail sales. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.
Glow Demo delivers execution services to conduct retail product demonstrations and execute field marketing initiatives. Glow Demo is committed to developing and executing a retail product demonstration and field marketing plan that delivers both immediate retail pull, product trial, and long term brand awareness.