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Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.

The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.

SALES DEVELOPMENT AND ACCELERATION

CMG doesn't just manage brands; we help develop them and accelerate their success through an extensive service offering. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

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FIELD EXECUTION

CMG doesn't just audit stores; we provide full service in-store retail merchandising activities. CMG is committed to executing a retail execution plan that delivers both immediate retail pull, product trial, and long-term brand awareness

DATA INSIGHTS & ANALYTICS

The business intelligence update serves as an opportunity for CMG and the brand to dive into the lates syndicated data and assess action plans towards goals based on the analytics of key metrics and trends

BRAND PARTNERS

We partner with the industry's most disruptive entrepreneurs to help accelerate the growth of their innovative brands.

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