Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.


The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.

Those who have found success in the food and beverage industry understand that sales and marketing are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained…Critical Mass.

OUR BACKGROUND

Critical Mass Group is a team of proven food and beverage experts, each with a specific area of expertise that complements the others. We offer a holistic approach to maximizing a brand's chance of success in this highly competitive industry. 

SERVICES

1

SALESMANAGEMENT

1

SALES MANAGEMENT

CMG delivers execution services to setup distribution to conduct retail sales. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

DISTRIBUTION MANAGEMENT

FIELD SALES EXECUTION

CHAINSALES

RETAILMARKETING

CHANNELSTRATEGY

SALES FORECASTING

PEOPLEMANAGEMENT

TRADE SPENDMANAGEMENT

BEST IN CLASSMERCHANDISING

COVERAGE MAP

CMG HQ - West

CMG HQ - Central

CMG HQ - East

RETAIL PARTNERS

NATIONAL ACCOUNTS

NATURAL

ALL 11 REGIONS

GROCERY

SOUTHERN PACIFIC

NATURAL

GROCERY

INTERNATIONAL

CONVENIENCE & GAS CHAINS

SOUTHEAST

SOUTHWEST

NORTHERN CALIFORNIA

PACIFIC NORTHWEST

NORTHEAST

MIDWEST

NATURAL

GROCERY

DISTRIBUTION PARTNERS

BROADLINERS

DSD - PREMIUM

(SoCal Only)

DSD - MAINSTREAM

(SoCal Only)

2

FIELD MARKETINGMANAGEMENT

2

FIELD MARKETING MANAGEMENT

Glow Demo delivers execution services to conduct retail product demonstrations and execute field marketing initiatives. Glow Demo is committed to developing and executing a retail product demonstration and field marketing plan that delivers both immediate retail pull, product trial, and long term brand awareness.

COMMUNITY BUILDING

IN STORE DEMOS

CHAINACCOUNTS

BRAND AWARENESS

LOGISTICAL COVERAGE

INCREASED RETAIL PULL

SHOPPER EDUCATION

MERCHANDISING SUPPORT

ACTIONABLE REPORTING

CMG's exclusive partner for all of your field marketing needs.

IN THE NEWS

3 Questions with Dan Morad of Critical Mass Group 

INVENTORYCONTROL

EXECUTIVE TEAM

DAN MORAD

Founder & CEO

RANDY EVANS

President

JENNIFER MONACO-LOFGREN

VP of Sales | East

JAMIE BRENT

VP of Sales | Central

ERIC SMITH

VP of Sales | West

EVELYN TURNER

Director of Sales

LIZ SEPINSKI

Director of Sales

AUDREY DECLOSMESNIL

Sr. Director of Sales

PHIL KONAN

Director

Field Execution

SHAWN CUMMINGS

Director of Operations

WANT TO JOIN OUR TEAM?

BRAND PARTNERS

We partner with the industry's most disruptive entrepreneurs to help accelerate the growth of their innovative brands.

We're here to answer any questions you have.

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