Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investments to remain economically viable.


The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.

Those who have found success in the food and beverage industry understand that sales and marketing are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained…Critical Mass.

OUR BACKGROUND

Critical Mass Group is a team of proven food and beverage experts, each with a specific area of expertise that complements the others. We offer a holistic approach to maximizing a brand's chance of success in this highly competitive industry. 

SERVICES

1

SALESMANAGEMENT

1

SALES MANAGEMENT

CMG delivers execution services to setup distribution to conduct retail sales. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

DISTRIBUTION MANAGEMENT

FIELD SALES EXECUTION

CHAINSALES

RETAILMARKETING

CHANNELSTRATEGY

SALES FORECASTING

PEOPLEMANAGEMENT

TRADE SPENDMANAGEMENT

BEST IN CLASSMERCHANDISING

COVERAGE MAP

CMG HQ - West

CMG HQ - Central

CMG HQ - East

RETAIL PARTNERS

NATIONAL ACCOUNTS

NATURAL

ALL 11 REGIONS

GROCERY

SOUTHERN PACIFIC

NATURAL

GROCERY

INTERNATIONAL

CONVENIENCE & GAS CHAINS

SOUTHEAST

SOUTHWEST

NORTHERN CALIFORNIA

PACIFIC NORTHWEST

NORTHEAST

MIDWEST

NATURAL

GROCERY

DISTRIBUTION PARTNERS

BROADLINERS

DSD - PREMIUM

(SoCal Only)

DSD - MAINSTREAM

(SoCal Only)

2

FIELD MARKETINGMANAGEMENT

2

FIELD MARKETING MANAGEMENT

Glow Demo delivers execution services to conduct retail product demonstrations and execute field marketing initiatives. Glow Demo is committed to developing and executing a retail product demonstration and field marketing plan that delivers both immediate retail pull, product trial, and long term brand awareness.

COMMUNITY BUILDING

IN STORE DEMOS

CHAINACCOUNTS

BRAND AWARENESS

LOGISTICAL COVERAGE

INCREASED RETAIL PULL

SHOPPER EDUCATION

MERCHANDISING SUPPORT

ACTIONABLE REPORTING

CMG's exclusive partner for all of your field marketing needs.

IN THE NEWS

3 Questions with Dan Morad of Critical Mass Group 

INVENTORYCONTROL

TEAM

DAN MORAD

Founder & CEO

RANDY EVANS

President

JENNIFER MONACO-LOFGREN

VP of Sales | East

JAMIE BRENT

VP of Sales | Central

ERIC SMITH

Director of Sales

AUDREY DECLOSMESNIL

Director of Sales

EVELYN TURNER

Director of Sales

LIZ SEPINSKI

Director of Sales

NICK MCCORMICK

Sr. Regional 

Account Manager

TYLER HEALEY

Regional Account Manager

CHRIS RINGLER

Regional Account

Manager

TARA CHERIGO

Regional Account

Manager

ANDREA LAURIA

Regional Account Manager

PHIL KONAN

Director

Field Execution

SARA MORAD

Director of 

Field Marketing

ANTHONY GOMEZ

Field Execution 

Manager

DAVID GUNN

Area Sales 

Manager

ERIK WILLIAMS

Chief of Staff

STEVEN ESCANDON

Field Execution Manager

SHAWN CUMMINGS

Director of Operations

SHAYNE CARUSO

Area Sales

Manager

SARAH MILLER

Area Sales

Manager

MIGUEL VAZQUEZ

Area Sales

Manager

RICHARD CARRANZA

Area Sales

Manager

DAVID GARTMAN

Area Sales Manager

BONNIE CLINE

Sales Operations Coordinator | Central

NANCY MEABON

Sales Operations

Coordinator | East

JUAN SOLIS

Area Sales Manager

CHRISTIE ENGLE

Sales Operations Manager

JACK & GEORGE MORAD

Office Management

WANT TO JOIN OUR TEAM?

BRAND PARTNERS

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