Close

We offer a holistic approach to maximizing a brand's chance of success in this highly competitive industry by optimizing sales, distribution, supply chain management, and marketing.

Critical mass is the point at which a growing company becomes self-sustaining, and no longer needs additional investment to remain economically viable. The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level. When compared to the term’s financial use, the similarities are clear – being self-sustaining is the goal.

CRITICAL MASS is a partnership of proven beverage industry experts, each with a specific area of expertise that complements the others. The experience we have collaborating and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for your brand and the best possible execution of the elements of each discipline. Those who have found success in the beverage industry understand that these critical disciplines (sales, distribution,  supply chain management and marketing) are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained (critical mass).

OUR BACKGROUND

We offer a very tailored, focused experience for our brands needs.

1

SALES

&

DISTRIBUTION

MANAGEMENT

SERVICES

CMG delivers execution services to setup distribution to conduct retail sales.CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

1

GO-TO-MARKET

STRATEGY

SALES MANAGEMENT

RETAIL

MARKETING

DISTRIBUTION 

MANAGEMENT

TRADE SPEND

UTILIZATION

KEY ACCOUNTS

FIELD SALES

SALES FORECASTING

MERCHANDISING

BROKER

MANAGEMENT

SUPPLY CHAIN

&

OPERATIONS

MANAGEMENT

2

INVENTORY

CONTROL

2

SUPPLY CHAIN MANAGEMENT

CMG builds and implements strategies that bring new products to market, scales brands to new markets and optimizes existing supply chains. CMG is committed to developing a supply change strategy, executing tactical supply chain activities and resolving unexpected supply chain challenges. 

SALES &

OPERATIONS

PLANNING

COGS ANALYSIS

MANUFACTURING

LOGISTICS

QUALITY

CONTROL

PROCESS

IMPROVEMENT

PRODUCT

DEVELOPMENT

PROCUREMENT

IN THE NEWS

3 Questions with Dan Morad of Critical Mass Group 

TONY TANTAT

CMG TEAM

Key Account Manager

MATT LOCKWOOD

DAN MORAD

Managing Director, Sales and Distribution

RICKY TALATI

CMG consists of seasoned veterans that provide an upper hand to our brands. Let our knowledge be your greatest ally

ROB ALSHULER

Advisor

Marketing

Managing Director, SupplyChain and Operations

Advisor

Finance

AUDREY DECLOSMESNIL

SVEN STALLEY

Field Sales Manager

Supply Chain Manager 

INVENTORY

CONTROL

CMG's preferred partner for creating a dynamic in store sampling experience.

We're here to answer any questions you might have about 

our services and what package would work for your business.

DEVELOPED BY GHOST PXL

© 2018 ALL RIGHTS RESERVED CRITICAL MASS GROUP