Critical mass is the point at which a growing company becomes self-sustaining, and no longer needs additional investment to remain economically viable.
The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level. When compared to the term’s financial use, the similarities are clear – being self-sustaining is the goal.
CRITICAL MASS is a partnership of proven beverage industry experts, each with a specific area of expertise that complements the others. The experience we have collaborating and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for your brand and the best possible execution of the elements of each discipline. Those who have found success in the beverage industry understand that these critical disciplines (sales, distribution, supply chain management and marketing) are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained (critical mass).
CMG offers a very tailored, focused experience for our brand's needs.
CMG delivers execution services to setup distribution to conduct retail sales.CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.
CMG builds and implements strategies that bring new products to market, scales brands to new markets and optimizes existing supply chains. CMG is committed to developing a supply change strategy, executing tactical supply chain activities and resolving unexpected supply chain challenges.
SUPPLY CHAIN MANAGEMENT
CRITICAL MASS GROUP is a team of proven food and beverage industry experts, each with a specific area of expertise that compliments the others. We offer a holistic approach to maximize a brands chance of success in this highly competitive industry by optimizing sales, marketing, and supply chain. The experience we have collaborated and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for our brands and the best possible execution of the elements of each discipline.
Managing Director Sales and Distribution
Managing Director Supply Chain
Regional Sales Manager
Field Marketing Manager
Supply Chain Manager