Critical mass is the point at which a growing company becomes self-sustaining, and no longer needs additional investment to remain economically viable. The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level. When compared to the term’s financial use, the similarities are clear – being self-sustaining is the goal.
CRITICAL MASS is a partnership of proven beverage industry experts, each with a specific area of expertise that complements the others. The experience we have collaborating and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for your brand and the best possible execution of the elements of each discipline. Those who have found success in the beverage industry understand that these critical disciplines (sales, distribution, supply chain management and marketing) are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained (critical mass).
We offer a very tailored, focused experience for our brands needs.
CMG delivers execution services to setup distribution to conduct retail sales.CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.
CMG builds and implements strategies that bring new products to market, scales brands to new markets and optimizes existing supply chains. CMG is committed to developing a supply change strategy, executing tactical supply chain activities and resolving unexpected supply chain challenges.
SUPPLY CHAIN MANAGEMENT
CMG consists of seasoned veterans that provide an upper hand to our brands. Let our knowledge be your greatest ally
Managing Director, Sales and Distribution
Managing Director, SupplyChain and Operations
Field Sales Manager
Key Account Manager
Supply Chain Manager